Researchers Study Crafting Messages for Vaccine Compliance
Messages designed to manipulate human behaviors and psyche are being developed, with a focus on increasing COVID-19 shots.
STORY AT-A-GLANCE
In a study sponsored by Yale University — and started before COVID-19 shots were rolled out — researchers tested different messages of how to best persuade people to get injected
Messages designed to induce guilt, embarrassment, anger and “not bravery” were included
Psychological messages that involve community interest, reciprocity and e…
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