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Psychiatrist Blows the Whistle on Pandemic Fearmongering

State and local leaders are turning to public health research to implement their mandates like mask-wearing, stay-at-home orders and business shutdowns.

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Dr. Joseph Mercola
Aug 23, 2022
∙ Paid
fear appeal used in public health messaging

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STORY AT-A-GLANCE

  • There’s an entire school of research within public health on how to frighten people, known as “fear appeal”

  • Fear appeal is based on the premise that to successfully implement a public health measure, you must first highlight a threat. And, to work, the threat must be made personal, …

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