Impossible Fools at Impossible Burger
What's hidden under these 'climate-friendly' claims - and their other trendy buzzwords? Watch out, they're now vilifying the true eco-friendly answer.
STORY AT-A-GLANCE
In its 2019 Impact Report, Impossible Foods — maker of the Impossible Burger, a meat substitute using GMO soy — takes aim directly at regenerative ranching, claiming grass fed cattle ranching generates higher amounts of greenhouse gas emissions than cows raised in CAFOs
What the report fails to include is evidence showing grass fed ranch…
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