Impossible Fools at Impossible Burger

What's hidden under these 'climate-friendly' claims - and their other trendy buzzwords? Watch out, they're now vilifying the true eco-friendly answer.

STORY AT-A-GLANCE

• In its 2019 Impact Report, Impossible Foods — maker of the Impossible Burger, a meat substitute using GMO soy — takes aim directly at regenerative ranching, claiming grass fed cattle ranching generates higher amounts of greenhouse gas emissions than cows raised in CAFOs

• What the report fails to include is evidence showing grass fed ranch…